Acquiring
cosmetic treatments is no longer the exclusive domain of the rich and
famous, nor is it considered a sign of self-indulgence. Today, taking
steps to improve one's appearance is considered an investment in
health and well-being and is socially acceptable as it is personally
gratifying.
According
to a recent survey released by the American Academy of Cosmetic Surgery
(AACS), an overwhelming majority of Americans think that
cosmetic procedures are more accepted today than it was five years
ago, with almost as many stating that this shift in perception has
made them more comfortable about "getting work done"
themselves. The study also found that 67 percent of
Americans would not be embarrassed if friends and family knew about
their cosmetic surgery. It sounds like gone are the days when cosmetic treatments was a heavily guarded secret.
Photo source : Atrisia, Emotive Potraits
Hypothetically, would it make you uncomfortable to have friends and family know that you have had cosmetic treatments?
One of the most accepted
non-invasive procedure is Botox. It
is undeniable that Botox has received its recognition due to usage
among celebrities - as a Hollywood “open” beauty
secret. According to People magazine in 2008, “This increasing
openness about Botox among celebrities may have something to do with
its growing popularity”.
Photo source : David Steinberg/ AP File
Former American
Idol judge, Simon Cowell humorously remarked, “To me, Botox is no
more unusual than toothpaste. It works; you do it once a year. Who
cares?
While
women account for the majority of cosmetic
procedures, more men are opting for these treatments now. Men are
figuring out what women have long known - that appearance really does
matter. Some of them may also be motivated by competitive issues such as
maintaining an edge in a youth-dominated work environment.
Photo source : Allergan
Before and after photos for Botox to treat brow furrows, a procedure commonly performed in men.
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