Monday, May 14, 2012

New Attitude Towards Cosmetic Treatments

Acquiring cosmetic treatments is no longer the exclusive domain of the rich and famous, nor is it considered a sign of self-indulgence. Today, taking steps to improve one's appearance is considered an investment in health and well-being and is socially acceptable as it is personally gratifying. 
According to a recent survey released by the American Academy of Cosmetic Surgery (AACS), an overwhelming majority of Americans think that cosmetic procedures are more accepted today than it was five years ago, with almost as many stating that this shift in perception has made them more comfortable about "getting work done" themselves. The study also found that 67 percent of Americans would not be embarrassed if friends and family knew about their cosmetic surgery. It sounds like gone are the days when cosmetic treatments was a heavily guarded secret.
 Photo source : Atrisia, Emotive Potraits
Hypothetically, would it make you uncomfortable to have friends and family know that you have had cosmetic treatments?

One of the most accepted non-invasive procedure is Botox. It is undeniable that Botox has received its recognition due to usage among celebrities - as a Hollywood “open” beauty secret. According to People magazine in 2008, “This increasing openness about Botox among celebrities may have something to do with its growing popularity”. 
Photo source : David Steinberg/ AP File 
Former American Idol judge, Simon Cowell humorously remarked, “To me, Botox is no more unusual than toothpaste. It works; you do it once a year. Who cares?
While women account for the majority of cosmetic procedures, more men are opting for these treatments now. Men are figuring out what women have long known - that appearance really does matter. Some of them may also be motivated by competitive issues such as maintaining an edge in a youth-dominated work environment. 

 Photo source : Allergan
 Before and after photos for Botox to treat brow furrows, a procedure commonly performed in men.

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